Find all of your Madison Bears spirit wear and school spirit apparel for youth, women,
and men, all in one place with 1st Place Spiritwear. From t-shirts, to hoodies, to face masks,
we have everything you need to represent your school both on and off-campus this school
year. Our Madison apparel shop includes a variety of more than 150 different
clothing options to choose from, with selections for current students, future students, parents,
teachers, alumni, and fans, with new items being added regularly.